Journal
What we're learning while helping tattoo artists build businesses that last.
What Percentage Do Tattoo Shops Take?
What tattoo shops take, and why there is no fair number. Commission, per-session and monthly rent each suit a different artist. How to tell which fits you.
How to Attract High-Paying Tattoo Clients (Without Chasing Them)
The artists booking $5k+ projects don't shout louder. They run a signal system that filters wrong clients out and pulls the right ones in.
How to Run a Tattoo Consultation That Closes Bigger Projects
The consultation is where the size of a tattoo project actually gets decided. Most artists treat it as a design meeting. Here's why that's the wrong frame.
The Tattoo Guest Spot Strategy - How to Run Profitable Trips
Most tattoo guest spots break even at best. The ones that actually profit follow a specific order: market first, close sessions, then book flights.
3.5X Revenue and 6X Profit - The Dani Sidoriuk Story
How Dani Sidoriuk went from discounting his best work with no clear ideal customer to 3x more closes, 3.5x revenue, 6x profit, and $14k in a single month.
The First Two Years as a Tattoo Artist - 6 Uncomfortable Lessons From Kfir Dahan
Kfir Dahan spent two years waiting for success to arrive on its own. Here is what he would tell himself the day he finished his tattoo course, in his own words.
How Tattoo Artists Go From Employee Income to Owner Income
The artists who break past the plateau don't add hours. They move up four income structures, and most never get past the second one. Here's each stage.
What Tattoo Artists Should Track Every Month (and What Each Number Reveals)
The exact monthly numbers we track with 30+ tattoo artists across three continents, what each one reveals, and the four most artists misread.
How to Price Tattoos - The Case Against Hourly Rates for Established Artists
Why hourly rates cap tattoo artists for years, how per-session and per-project pricing let prices actually scale, and where perceived value fits.
2 Years Fully Booked and 3X Project Value - The K.D Tattoo Story
How Kfir Dahan went from a $3k/month day job he was afraid to leave to two years fully booked, 3x project value, and $24k in a slow-season month.
Why Your Tattoo Instagram Grows But Never Books
The exact reason a growing follower count often produces zero DMs, why Meta rewards the wrong things for a tattoo artist, and what to do about it.
How to Get More Tattoo Clients: 3 Tested Channels
The 3 client-acquisition channels we have tested with 30+ tattoo artists on three continents. Which to start with, and the quick fixes that backfire.