Journal
What we're learning while helping tattoo artists build businesses that last.
Client Management for Tattoo Artists - Where Clients Actually Get Lost
Most tattoo artists lose clients between the steps, not inside them. Where inquiries leak from first DM to next booking, and the system that stops it.
Automating a Tattoo Business - What Works and What We're Still Building
Tattoo marketing automation from the inside: what works across 30+ artists, what is still in progress, and why we test everything on ourselves first.
How to Find Your Tattoo Style - 6 Lessons From Hentai Tattoo Artist Lior Sananes
Lior Sananes left a style she loved to tattoo hentai, the subject most artists avoid. Six lessons on picking a direction, pricing it, and handling the reaction.
Your Tattoo Style Is Not Your Brand
Style is what you draw. Brand is what people think when they hear your name. The three layers of a tattoo brand, and why scaling artists build both.
Why Your Tattoo Shop Is Not Busy
Two questions and five checks for a quiet shop. Start with what changed, answer it with data, and find out whether the problem is the floor or your book.
From 3 Sessions a Month to 11 - The Igal Alexi Story
How a single-needle artist almost nobody could find went from three sessions a month to eleven, with 3.9x the revenue and nearly double the project value.
Do Tattoo Artists Need a Website?
Most working tattoo artists do not need a website, and a neglected one actively costs you. Who genuinely needs one, and where the money is better spent.
Tattoo Marketing for Artists: The Complete System
Most tattoo marketing advice is written for shops by booking software companies. This is the system we run with 30+ artists, in the order we actually run it.
Tattoo Marketing Agencies: What to Look For
Five different businesses get sold to tattoo artists as one thing. What each is good at, the questions to ask before you sign, and when to hire nobody.
From Last Resort to Fully Booked - The Liad Polichuk Story
How Liad Polichuk went from almost quitting tattooing to being booked months ahead - the brand, content, and sales mechanics behind the shift.
Are Tattoo Bookings Down in 2026?
Artists everywhere think the industry is collapsing. A year of our clients' real numbers says otherwise, and the spread between artists is the real story.
Why You Are Not Getting Tattoo Clients: 10 Questions
A 10-question diagnostic for a quiet calendar. Most empty calendars are not one broken thing, they are four or five things sitting just below decent.