Journal
What we're learning while helping tattoo artists build businesses that last.
2X Project Profit and a Fully Booked Year - The Mark Ink Story
How Mark Drantiev of Mark Ink went from unstable bookings to 1.5 years of full capacity, doubled project profit, and 2026 booked by September.
The State of the Tattoo Business - Summer 2026 Findings From 25 Tattoo Artists Across Three Continents
Aggregate findings from running marketing, brand, finance, and ops for 25 boutique tattoo artists across Europe, North America, and Asia through summer 2026.
3.6X Project Value in Nine Months - The Gooli Ink Story
How Gooli Ink went from a tough summer and small projects to fully booked with giant work, 3.6x project value in nine months, and 4-5x profit.
Why Discounting Kills Your Tattoo Business (and What Works Instead)
Discounting feels like the fastest way to fill a slow month. It is the fastest way to break your pricing. What works instead, from 30+ artists.
Do Meta Ads Actually Work for Tattoo Artists in 2026?
The real answer from running Meta ads with 30+ tattoo artists across three continents - when they work, when they don't, and what most attempts miss.
How to Raise Your Tattoo Prices Without Losing Clients
What actually happens when a tattoo artist raises prices, when to do it, and how to handle the fear that keeps most artists charging the same rate.
3X Tattoo Sales in Two Months - The San Tattoo Story
How Lior Sananes of San Tattoo went from almost quitting tattooing to 3x profit, 4x monthly sales and 7x follower growth. One of our proudest cases.
Why we chose tattoo artists
The unexpected pivot that shaped Pixelim - and why we said no to bigger paydays elsewhere.