Why we chose tattoo artists
The unexpected pivot that shaped Pixelim - and why we said no to bigger paydays elsewhere.
By Greg Gelf
Pixelim started in 2023 as an experience-led CMO-as-a-service. We worked with e-commerce brands, fitness studios, jewelry, health, personal growth, music schools, adult toys, campaign managers - basically anyone who needed marketing done well.
Then in late 2024, we took on a small project with a tattoo artist named Kfir. It was supposed to be a fun side thing. It grew his business faster than we expected.
Word spread. A year later we were fully booked with tattoo artists.
The reason we said yes to the pivot wasn’t smart business. We could make more money in almost any other industry. But we loved the people. We saw how much impact we could have. And when demand kept knocking, we stopped looking for excuses to keep other industries in the mix.
This blog is where we’ll share what we’ve learned - the frameworks that actually move revenue, the mistakes we watch artists make, and the operational side of the business that never gets talked about but changes everything.